In #Singapore, #StrengthsFinder might be said as #Strengthfinders due to our local national language - Singlish (Singapore English)
We tend to be very liberal with the placement of the letter S and sometimes move it around our words. For example timetables Vs timestable where one is about schedule and the latter about multiplication.
Also, we might mean StrengthsFinder but we actually say StrengthFinders
StrengthsFinder - tool that finds Strengths
StrengthFinders - people that look for strength
The meanings as seen above are quite different
So….. I thought it was just a Singapore thing…. I was wrong.
I realized that it wasn’t a Singaporean thing, this was an INTERNATIONAL outbreak. In fact, 372 posts on instagram all had the hashtag strengthfinderS instead of strengthSfinder.
That was when I decided to make a difference.
I feel the social-StrengthsFinder-responsibility to do a “Yes We Can” drive
First I needed to create a visual for the campaign. I went with the reality-emoji thumbs up and thumbs down (any resemblance of hands are purely coincidental)
Next the easy part - come up with a totally new hashtag
3rd, come up with a slogan that hopefully hits home -
When the S is in the middle
It’s best not to fiddle
But when the S is on the side
Move it 6 letters back to hide
Lastly, leave a comment on future posts that might appear on the hashtag strengthsfinders
#StrengthsQuest #StrengthsSchool #StrengthsFinderSG #Asia #HumanResource #Gallup #SelfImprovement #SelfDevelopment #TrainingAndDevelopment #ProfessionalDevelopment #StrengthsFinderCoach
Jason Ho StrengthsFinder Coach • Strengths School™ Singapore