TRANSCIPT

Leadership Coach Reacts: Taju-didn’t Just Become A PR Wreck! (Part 1)


JASON -

What’s up guys!

So this is your leadership coach, Jason, and today we're going to be talking about incident that happened in Malaysia, where two trains kind of crashed and there was a lot of injury.

And this is their press conference.

Let's have some leadership lessons we can learn from this press conference.

TAJUDDIN -

So 213 of them yeah.

So...

Amongst this 213, as many as 60...

ASSISTANT -

64.

TAJUDDIN -

64 people are in...

How to say this...

Critical condition.

ASSISTANT -

6 are critical.

TAJUDDIN -

It's yet to be serious, not critical, but...

JASON -

Alright, he says it's not critical but serious.

So he's kind of like fighting with his own guys in the middle of a press conference.

Not good.

Not a good idea.

You want to have a united front.

Whatever it is, you need to understand your facts.

One of the things as leaders you need to know that as you go higher and higher, you might not know all the operational stuff, which is okay.

What you need to know is still the most important stuff.

In a press conference like this, numbers are the most important stuff.

So as you go up and up as a leader, one of the things you need to do is to think about this 80:20 rule.

What is the 20% of things and information and levers that i can pull, so that I understand what's the 80% of the other things?

As a leader, competency, expertise, you need to show that.

And when you show that, you can actually build that level of trust with the people who now are fearful of taking the train.

Right, let's carry on.

ASSISTANT -

64 people are in hospital.

TAJUDDIN -

Yeah, they are hostpitalzsed, or rather, they go to hospital.

64.

JASON -

Hospitalised, and hospital, and go to hospital.

Kind of same thing dude.

TAJUDDIN -

64, out of 213, yah?

JASON -

Okay, having fillers like "yeah" and all that, kind of shows that you're not very confident with your facts, which looks that way.

As a leader, you need to understand that if you're going to be presenting something, and you want to instill confidence that: "Hey you know what, follow me because I know where we are going."

You need to get your facts right first.

TAJUDDIN -

From the 64 people, there are 6 people who are in critical condition.

Out of the 6, 3 need oxygen to help breathe.

Ventilation.

*Checks with assistant*

Ventilation.

Not ventilation. *laughs* ventilator

Ventilation is that. *points to fan*

JASON -

What on earth was that?

So he mixed up ventilation with ventilators.

That's okay.

If that's not your first language English, and Malay is, that's okay, but don't make a joke out of it.

Remember, you're in a press conference where people have been injured.

The trust of national transport is down.

You need to show that: "I'm not joking around, I'm here to build back that trust.

Not look up, and joke around, and laugh.

My goodness, what on earth was that.

Alright guys, let's carry on, let's see what happens next.

REPORTER -

What was the capacity of the train yesterday?

TAJUDDIN -

Yesterday, we complied with the MCO, only 50% capacity.

So what is your question?

JASON -

So the reporter is asking that because of the lockdown, which is called MCO in Malaysia, she's assuming that 50% of people are working and because 50% of people are working, that's why there was this incident.

She's asking that, and he's answering.

TAJUDDIN -

What is your question?

REPORTER -

Is it because of the absentees, so not many people in the train?

TAJUDDIN -

So?

What is the problem?

You want many people? *laughs*

JASON -

Okay, so a reporter asks you a question and you are talking down and you are laughing and saying that: "Oh you want many people?"

It's a press conference.

People have been injured.

One of the things that's important as a leader if you think about it for your own self, consistency.

Consistency basically means - Are you walking the talk?

If you say you're here and you empathize, that laughing and giggling does not show me at all that you're empathizing.

If you want to build trust, it's a total no, no, no.

If you laugh in such a serious, serious press conference...

Do not never ever do that.

TAJUDDIN -

800, yeah..

But it is not normal, now 50% capacity.

Even then yesterday, you know, not even 50%!

Less than 50%.

JASON -

Tonality was a bit off.

Talking about the 50%.

It seems a bit like you're making this very light-hearted, which it shouldn't be.

TAJUDDIN -

The real numbers in the train, okay?

JASON -

Whoa, whoa, whoa, what was that?

What was that?

Let's go back a little bit and let's see that.

Whoa, did he just flip the bird at her?

Did he did he just flip it?

Oh, no okay, so he wasn't rude he was just trying to adjust his mask.

[LEARNING POINT]
Alright guys, just to wrap up.

There are two main things that we want to take home as leaders to build trust with your team.

Number one is competency, which means expertise and know your stuff.

And number two is consistency, that means walking the talk.

If you say you're empathetic, you show it.

So that's all I have for you today.

If you want to see part two, please give it a like and i also really want to know what you think about this press conference so write down your thoughts below in the comments.

Till next time, be the leader that everybody wants to follow.

See ya!

(key words: leadership, leadershiplessons, leadershipcoachreacts, leadersofinfluence, tajuddin, malaysia, train, accident, competency, consistency)