TRANSCRIPT

Becoming a Content Creator - Aiken Chia (Food King) | The CJH Podcast EP11

*Captions are taken directly from YouTube and may not be 100% accurate

[Music]

welcome everybody to the podcast and we

have Aiken Chia here

thank you so much for being here and I'm

so excited to really find out about your

entire life and how you actually got to

where you are I'm excited entire life

here guys

entire life yes so a little bit of

introduction because it's kind of like

doesn't need introduction but Ikea is a

Singaporean online personality and

independent content creator

nice usually people use either content

creator or they use influencer I now

yeah now the keyword I picked up is

independent because it's the first time

in my career I'm fully autonomous now

yeah so I'm very happy about that ah so

last time was under many agencies right

okay so independent okay yeah

interesting okay so it's almost like an

indie artist a music I hope so yeah okay

so he was also if you didn't know winner

of 98.7 FM's TV star competition 2013.

see what I mean see what I mean

previously a host talent and producer

for Food King from

2017-2021 he has over 48 000 subscribers

on YouTube and 125 000 followers on

Instagram he now has started his own

production company in 2022 after leaving

Food King so welcome again thank you so

much for having me I'm excited awesome

awesome for me I'm always curious about

this idea of passion and where most

people in their life don't actually live

out their passion so actually it's

actually very unfortunate I mean if you

think about all your friends you ask

them yeah um do you like their job what

do they say no yeah we think for the

weekend yeah yeah so the idea is um most

of the time is TGIF I feel a little you

know I just want to go into Friday

Saturday Sunday but tgim is so rare yeah

and I I feel that for you you kind of

found that so help us understand your

your life Journey how you kind of even

started with this whole idea of content

creation being in front of the camera

and all that yeah uh so I grew up in a

lower income single parent family okay

and actually I would have never said

this when I was younger but I have a lot

of that to thank because I absolutely

hated my situation I was from ACS right

so all the rich kids are eating like

don't look over the uh like on a normal

day like on a normal day for lunch

and I'm like I'm like okay I'm

struggling to pay for the food called

food you know yeah so my idea of normal

was like oh there's such a disparity

yeah um but um in in ACS something that

I found out was that I could make people

laugh and I could when I spoke in at the

auditorium everybody listen and that's

where I was like oh there's something

here maybe and I think my teacher uh

shout out to Mr Kumar who is the first

person I would say in my life to like

sort of pick that up and he said again

there's something you know about you um

we're gonna do a school play and we're

gonna throw you in and this is what

primary school yeah primary school so

like when I was like nine or ten that's

for me one probably three four wow yeah

and then he already kind of and Mr

teacher yeah yeah okay and so he picked

up something about I guess my behavior

or the way I interacted in class and

then he put me on the school play and

just something about that um

I met the school laugh and I was able to

speak and everybody listen yeah so I

found it out again when I was in

secondary school I had to do some

presentation and the moment I spoke into

the mic I commanded the attention of of

the hall and I was like hey maybe

there's something here you know like

there is a I don't know Charisma or

something that's what people say yeah

and so I realized I had this sort of

like this was one of the clues and then

um I really just started in media

because I needed a job that paid more

than ten dollars an hour yeah because I

was going from Secondary School to Bali

so the school fees jumped and uh you

know I had to pay like 1000 plus I was

like oh I need a job that is more than

ten dollars an hour but my first job

actually was already in communication I

was doing customer service at the

airport so I always tell people uh I'll

tell the tourists where to go and

recommend them like tourist attractions

in Singapore like Singapore's concierge

yeah Singapore tourism board yeah so we

were at this Tourism Center oh you can

go to the flyer or you can like you know

so I've always been sort of just in that

um communication aspect of that job

right

um but some one day my friend in church

said to me uh I said hey when you give

announcements so again in church people

were like hey you're quite funny go and

give them there may be people listen

right so it's not giving us money so so

somebody interested hey

um when you give announcements it's

entertaining maybe you should go and try

for uh uh be in the media so I was like

okay and then she gave me this website

and basically anything that said male

Chinese 20 that was the age I started I

would go and audition okay yeah and so

that's how I started I really just put

myself out there but I booked my first

show in two weeks of auditioning and I

was the main host well yeah and that

blew my mind how I

um

I went down for the audition and they

were doing uh that time is called octo I

don't know if it still is maybe you'll

see me if you're a kid I don't know if

you're when you're watching yeah but I

did a science show and uh they just said

okay we like you we think you're okay

we're gonna pay you up with two people

and when they pay me with this one other

dude Phil

it just I felt the magic on set

chemistry first time in my life I was

like whoa this another thing here and I

got the job and that was like my highest

paying job ever you know being coming

from a 10 per hour outside oh this thing

is real and it's good maybe I can like

work this out and maybe I can do

something here yeah so that was when I

first started to try

um there was a there was quite a miles

Milestone memory in that moment and that

shoot because I think

um there was a was they were the

director and I were just having fun and

say can you do this in a British accent

and just make fun of this whole scene

and I did it and everybody on set clap

after that and there was just something

that about that moment that was a bit of

the ordinary for me because you know

every day you sort of go in and do your

job but that moment was like I did

something a little bit above and beyond

there was something inside me that that

Shone through you know and so people

that woman I thought to myself yo this

is something I'm good at I enjoy and it

actually pays my bills yeah maybe this

could work out in the future I'm not

sure yeah so that's basically when you

were in poly I was in poly so I did the

show for my internship so yeah so you

know I have all these I always like

because I went to I studied Psych in

poly right so all these like uh big

holiday people come and say like I'm

being paid a thousand five a month for

my internship how about you then I'm

like I didn't want to tell that I was

being paid 10K for that [ __ ] because I

was the main host so I was like oh very

good very good yeah but that that helped

me so much WoW financially it was a

breakthrough for me yeah okay so rewind

a little bit because

um there's so many parts there before

Kuma your teacher yeah who affirmed you

that besides your friends are joking

around they laugh and all that anybody

else affirmed you no

not at all not at all so you were known

because sometimes when you are comical

and all that they'll I remember I was

young when you know when you're always

joking around yeah people don't take you

seriously yeah then when the people

don't take you seriously you don't have

the confidence that yeah actually I can

talk absolutely so I found myself like

all my friends right then they'll be

always like oh we asked somebody out

somebody else who's a bit more nerdy a

bit more like they know stuff but never

ask Jason is yes Jason is like

all right right you were funny yeah but

but was that funniness and all that was

that to the extreme that people didn't

really take you seriously

um

Me Maybe I was so young I didn't really

realize but I felt like they one thing

was quite cool they didn't make fun of

me yeah they they celebrated my humor my

Charisma there were people that I could

feel looked up to it okay and I couldn't

understand it so I remember one of my

one of the prefects right one day came

up to me gonna you'll be like prefix I

always like hey stop talking stop

talking but this prefect he said can you

teach me how to be cool

and then I was like wait I'm cool this

is my music school Primary School oh my

goodness so so thankfully for me

um it was it was celebrated and affirmed

a lot so good uh yeah and I was like a

really uh chubby fat guy you know who

didn't have a lot of self-confidence so

this thing helped me to really go like

this is something that I gave me that

much more confidence yeah a little bit

more confidence in myself yeah yeah

because I was in the athletic rugby

player or the soccer player but at least

I got this going for me right yeah at

least when we finish when they finished

laughing at me and saying like this guy

ever play badminton or whatever

um they still had that

respect yes yes Street Creator Street

correct what you can go up on stage you

can talk to people and you're eloquent

and yeah you're not nervous at all yes

yes I think Primary School when somebody

go up there yeah first thing is I always

fiddle something yeah yeah yeah you're

not sure what to say yeah yeah yeah so

that that helped me to build a lot of

confidence yeah and thankfully the humor

uh and all that um yeah now that you

mentioned actually I'm very thankful

that it didn't turn out where people

like oh this guy yeah interesting how

did you sort of I mean if you don't mind

me asking her I also want to learn how

did you like sort of

um shake off that branding so difficult

because you're a joker around

um you're always laughing yeah you're

always laughing at people yeah yeah or

you're like like crawling on somebody's

back and they're like hey this is funny

you know people and things like that

yeah yeah so but then you then you have

like like kind of like a reputation to a

point where then um the serious things

people don't ask you right so it's only

after many years then even at work then

I started to realize that then I needed

a Persona that was quite serious and I

actually came up with the Persona that's

quite serious when I was doing Financial

advisory oh okay yeah so when I was

doing Financial years I was like oh

super serious always like I know very

yeah um there was a mask but then after

a while then some then that humor or

that um that just leaked out a little

bit then started I started to normalize

that it actually serious and funny yeah

or light-hearted at the same time yeah

but that didn't come during

um okay okay if you're not serious then

you are you don't know things yeah and

then there are group who like they read

books like this kind you know then they

will ask them all the general knowledge

and as you generally no [ __ ] like yeah

yeah yeah so it's like um I it wasn't

very good for me in school and all that

but uh it slowly came out that I started

to normalize I went too serious then not

fine not not not light-hearted then

slowly normalized that's nice yeah but

it's only a worker yeah I wasn't in

school high school like boys could

remake for each other oh yeah that's

true yeah I had a blast absolutely so

you you okay you were different then

that's good so

um personally for you where do you think

this Charisma if we just name it his

Charisma being able to be on stage being

able to draw the attention of people

where do you think it came from then

wow or when did it first start

this one I really cannot take credit for

I mean that the word Charisma itself it

comes from the word Charis which is

Grace right and I think that there's

just a I mean uh I'm a Christian so I

believe like I'm created with a certain

gift and a purpose I believe we all are

and my my Charisma was something that I

discovered and I found so I don't know

where it came from I mean I I guess it's

from God but yeah but

my responsibility was to

uh develop it and refine it and put it

and channel it structure it work hard at

it to make this gift shine and not

suppress it yeah yeah so same same

thinking the gifts that we have we don't

know where it comes from actually yeah

we don't know it's it's almost like some

people are intelligent in different

things yeah there's like you know

different intelligence uh school of

thought absolutely some people

intelligent music yeah some people are

intelligent numbers yeah some people

intelligent literature and words exactly

some people are intelligent in um

performance art or even like

communication absolutely so we don't

really know where it came from yeah it

kind of like is but it's more like when

do we notice it yeah absolutely and I

would like to say something about that

because I think in school I felt so

beaten down because I was the Nev I was

never the math and science guy I was

always the lit guy the language guy so I

aced every all the language Humanities

all the the purely always

I did it yeah my friend yeah

but this day I have until this day I've

not passed a math module I have not I

just my brain just doesn't think like

that yeah and for the longest time my

parents me everybody is like oh you're

you're you get categorized as a type of

like dumb because you get a an aggregate

score yes yeah whereas I was like no but

I can clearly see my strengths it's just

you are not rewarding me for my

strengths you keep measuring me against

like my ability to do math which I I

can't do yeah yeah don't you know dydx

is so important

in life haven't you used dldx in the

last like two years

yeah they use it like a mats and all

that you see guys I have to pretend to

know what he was talking about then I

admit that I really no idea what yeah

every day

so that that is that is the gripe that I

personally have with the education

system yes oh but did you hear they are

going towards a more uh subject-based

bending or something like that but

Singapore is so big and to change

everything going to be very tough so a

lot of the children out there even my

kids and all that it's it's still going

to be subject to the same thing if

they're bad at math and all that they

um as parents or even anybody else it's

um when you find a different way to

increase their confidence so for you

that gifting it kind of like you it

showed up right and you kind of honed it

yeah I believe that

even though you have a gift you need to

put in minimum ten thousand hours oh

yeah to make it world class right

because nobody's gonna pay you or give

you the light of day if you're not

world-class absolutely besides besides

school right doing that kind of like um

place and all that where else do you

hone your skills that means like do you

go and read books go go to go to

bookshops do you watch YouTubes what do

you do to kind of like become a better

Communicator

um

um

I watch a lot when I grew up I watched

and listened a lot I listened to a lot

of the DJs and I'd be like can I do that

hey you're listening to 987 am I hey I

can okay then I listen to a lot of DJs I

watch a lot of uh I naturally love food

right food content so I watch a lot of

food shows but after a while beyond the

food I'm like how is this guy doing it

how is this like you know the delivery

the delivery and then like I sort of

like because I've watched like so many

hours of maybe like food content hosting

right I'm like okay okay but

I nothing taught me like the real world

uh I auditioned like a competitive sport

because I needed the money I auditioned

like like it was like an Olympic sport

really I went for any audition that I

could because I just needed a job after

I finished that internship that paid me

that 10K I needed to find the next thing

and so that was my freelance career for

um six to seven years with mediacorp oh

wow I auditioned I got stuff I

auditioned I didn't get stuff but every

other week I'm facing rejection yeah I'm

receiving a new script I'm standing in

front of another camera in front of

another room of people and nothing

nothing trains me like uh putting myself

out there and actually getting to the

task yeah and that really taught me a

lot and then you see um I have like I I

never stop pushing so uh 987 TV star I

won that competition but after that

because nothing really came out of that

they closed my show down after a year or

two years I joined another competition

uh called the five search and I came in

running up for that and that was a

acting and hosting competition so I

learned so much from like typing Hui and

the older veterans yeah uh but I never

stopped pushing I never stopped learning

and so my the reason it didn't really

work out with with that agency was

because I told them look I want a

competition yeah I came in right now in

the next competition it's showing you

already I've got what it takes it's just

you don't have a place for me you don't

have an outlet for me you keep thinking

I'm going to you keep projecting me to

be Channel 8 drama which I'm not gonna

do like like

I just cannot do that right but you

don't again you don't look at my

strengths and say I believe in it I'm

gonna run with it therefore you know I

was like I'm done but all the work

experience from booking the auditions or

getting rejected has really really honed

my craft yeah where do you learn because

you can go for 10 000 auditions yeah but

you don't learn anything oh yeah watch

yourself watch yourself absolutely so

um I I learned from a lot of feedback I

ask people okay yeah and then what was

interesting thing is when I when I

joined NOC the the platform changed it

wasn't this costly presentee DJ thing it

doesn't work you have to be more

conversational yeah so I started to

change and tweak my uh hosting to be

very personal and relatable like as if I

am talking right at you my best friend

uh who's watching at home okay and then

I started to tweet my yeah and then I

just watched myself again and again what

did I do right what could I have done

better how should I have said it uh what

could I have uh how much more clearly

could I have communicated so recently I

learned that I discovered that like see

like like is my filler word like it's

the word I I used to pause and think so

now I'm trying to say like less often

and talks a little bit slower yeah

things like that you know right it helps

me to just look at that okay so watching

shows asking for feedback putting

yourself out there so you can test

yourself yeah

um and that helped you to increase your

craft yeah a whole new craft for sure

right yeah so how did then when you

actually went to Food King right and

then you'll see and all that

um did they straight away say that okay

this you are built for this I'm going to

create a show for you

oh what was it oh so was it more like I

have this can you just do this yeah

basically I want to do uh a food series

but you wanted it also are you kind of

like yeah anything goes man I really my

dream

oh my dream was to host of future

because like I said all the kids were

eating the tongue right brother here

never ate the good food yeah so I wanted

for for us we looked from the right of

the menu to the left right we we read

Chinese exactly right then yeah exactly

so I was like you know one day if I host

a food show Freya free everything's free

yeah so I laugh and tell my dad now uh

last time you make noise

right now I get paid to eat that's why I

superseded that I didn't I don't just

eat for free I get paid to eat right but

I I just really wanted to to make up for

my childhood wow yeah and so I was like

where can I find this food show Media

cop didn't give it to me yeah so uh NOC

Michael the I think Channel you but

Chinese yeah okay so they won't know for

me so they won't look for me and and uh

so they were saying oh we want to do

this for sure by that time honestly I

had given up on media so in my heart I

already knew I really cried for one

month I'm done yeah just when you uh

trying everything but then you didn't

really have the inroads or anything yeah

there was no anchor show for you no

anchor show and I was so broke I was

broke beyond belief uh and I had no more

money I was in finishing my final year

of uni and I was studying psych so I was

like I'm just gonna do sex but it is the

end of the road because no more doors

are opening and I'm done so when my

friend oh wow uh yeah so when Dee called

me and said hey I know she wants to do

it I said oh okay I mean I don't mind

doing it costs free food I just want to

go

uh and then who knew that became the the

game changer yeah that was the the doll

yeah it was the door everything is like

food and then uh exactly you had

probably creative Direction yeah yeah

yeah and I need to credit

um my mentors then uh Ryan and Sylvia

Sophia really saw it in me you know and

she brought it out in me not just the

ability to hold especially dented

produce the show because when you know

the show when you produce a Content

you'll be a better host

and then she said actually she wanted me

to edit that I said I'm like hey I'm not

that balanced like I just kept me I

cannot like you know and that's the

thing about content creators which I'm

sure we'll talk about soon you have to

do everything yeah so she's like go and

learn to produce and then go and edit I

could not edit I produced the show and

then

um I learned the business side all of

that from NOC right so credit where

credit is due date absolutely believed

in me gave me a platform uh and helped

me to even more so refine that gift and

value and add more things that

complemented that gift right yeah so the

gift actually started with communicating

uh in front of people right then it

looked like there was a progression up

to producing and that's a totally

different skill set oh yeah was that the

first time you're producing yeah even at

the last time you already did some um

I think it's a bit of a broad term right

but it's basically saying like you find

the content you want to feature for for

food camera and then you coordinate make

it happen yeah yeah and I felt like that

was

um such an organic process to content

creation it totally made sense for me to

do it and not Outsource it so by the

time cameras are rolling I would have

known the content like the back of my

hand I know the story I know the price I

know everything because I produced it

and that was it didn't feel like

something I cannot do it just felt like

admin and research right yeah and then

developing an eye for the content yeah

so that producing taught me right so

right now I could look at a user

generated piece of uh photo for the food

and I could tell you whether it's good

or not 90 I'll get it right yeah

because I produced 200 episodes I'm

about I'm there about able to tell

right who was your influencers or people

you looked up to when it comes to food

food and video because you said that

yeah one of the things you studied was

yeah just food food videos and people

commenting on food and all that yeah

right so food hosting you call it food

hosting yeah I guess who was that for

you I grew up watching a lot of uh

Andrew Zimmern he did this show called

um

I think it's called Bizarre Foods okay

and he'll eat he'll just travel around

the world and eat the craziest things

and he is this like big bald guy really

funny uh he made me want to eat all the

bizarre foods he made me want to try the

bizarre foods and then on the flip side

I had uh someone who was a bit more

serious and journalistic like uh Anthony

Bourdain yeah and I absolutely hated his

work at first I was like why this guy so

moody very cold very cold smoking on

camera I didn't get it backed up like

after two episodes I sort of leaned into

that genius right and the genius of his

writing and the way he does his voice

overs and I'm like brilliant this is

brilliant and I was so inspired by by

these guys yeah absolutely so and and

I just threw myself into that world of

I've watched every episode of Parts

Unknown I threw myself into that world

of wow this is what food and travel and

learning presenting looks like yeah yeah

and this is this is so cool I wish I can

do it one day yeah yeah and then you got

it yeah I got it in in my own version uh

and it it really Food King was

my dream come true yeah anyway all the

all the points converge yeah and the

magic happen yeah so awesome yeah when

it comes to Passion one thing that

people really feel I mean a lot of

people say follow your passion for your

passion but then they know they have no

idea what passion is right be like well

that's my passion yeah but that's one

part so I kind of like broke broke down

passion to three different things I love

that right passion is yeah

um your interest yeah it means topics

you can talk about forever yeah so that

is that is one part the second part is

strengths that means natural ability to

for example natural ability for you to

stand on stage not be nervous and

communicate the idea rather than try to

think about what words to use for

example yeah and then lastly is values

uh what what value do you think you're

living out yeah when it comes to your

passion so if somebody has that covered

in passion then a lot of times people

are like okay after I get my passion I

want to go into pay yeah but you don't

go to papers right after passion you

need performance oh preach that's so

performance means you are at the world

class level where people will pay you

absolutely movie for that piece of work

absolutely so you can be a passionate

person who bakes cakes but if your cakes

are [ __ ] nobody's gonna pay you yeah so

performance is where we hone our skills

and all that absolutely and once

performance come the market will pay you

whatever you're worth absolutely I want

to figure out from you for interest

um

when it comes to interest you you said

you're studying you know that you're

learning and all that yeah anywhere else

that you kind of like

um you found yourself that you were so

deep dive into this whole idea of

communication like you some people who

have hours and hours of communication uh

talking about that craft and all that

yeah where else do you get that that

fire of of this topic of communicating

through a video communicating through

things I

I think I I watch growing up I just

watched and listened a lot I won't even

say that I intentionally sought out that

those topics it was interesting because

it was just like you know how everyone

just watches TV on Netflix right my

version of that was just um the content

that I watched became the content that I

wanted to make right yeah because I was

just so well super coincidental yeah

because I'm like you know like I mean if

you if you are super into Cinema then

maybe like you may not become a

filmmaker right yeah but for me the

moment I watched

um these shows that I said about I I was

like I want to make something like I

wish I could do something like that so

there was that uh anyway I don't watch a

lot now because I'm so like I've done

this for a while so I get a bit like

okay like it has to be really

interesting now you know but but back

back then I it almost felt again natural

like the content that I gravitated

towards so and that's another thing

about content creation I think that

people would ask me like how do you find

your Niche and all that yeah well for me

it was very simple like I wanted to eat

it's as simple as I did have mine to eat

last time I wanted to eat and then I

naturally I just found myself

gravitating towards all these food

content so my friends will be talking

about you know um Christopher Nolan and

Reverend and Marvel movies and I was

just I could not care less but did you

see that Andrew Zimmerman eat the butter

yeah you know so I was like oh this is

um uh the the sort of like uh interest

that I sort of lean into and and

eventually something in me new like I

want to do that so if there's something

like I mean I'm for the people who are

watching if there's something that you

constantly find yourself going back to

ask yourself like could this be

something you could see yourself maybe

creating content about uh talking about

um and turning it into a career I don't

know it did for me yeah yeah I believe

that all of us have around 10 20

interest we have we because in a

different life yes if you didn't win

that 2013 thing yeah you didn't have Mr

Kumar there yeah you would have gone

through another interest you are right

so I had an interest in like so I was

basking on the streets of Orchard Road

right amazing right so this earning six

dollars an hour just put a hat there you

know by writing my own songs so I love

songwriting I love music so that's one

part right I loved

um um business yeah in general so I'll

try affiliate marketing multi-level

marketing yeah I love the idea of

Finance right a little bit like oh how

does money work so I went to financial

advisory go funds you know I I and there

were many different interests so all of

us have different interests yeah curious

for you yeah what were your other two

three interests that if it's a sliding

door moment where you didn't get that

affirmation from there yeah you probably

were to be somebody else yeah the two

interests that you had I would be

embarrassed to say but that's like that

must be psych no for sure sight okay I I

and I'm still uh now I'm trying to see

how that interest can converge with my

platform exactly and develop yeah yes

which is cool right because I've been

doing food for 200 episodes I'm kind of

tired and bored and yeah you know psych

is definitely something because I

studied it I gone through a lot like a

lot of adversity to overcome when I was

growing up yeah and that Peak like sort

of gave me an interest in like can I

understand myself understand others so

that I can work through it it's like for

sure okay um but the other embarrassing

one is like I love music as well so

there was a point that like my friends

and I we were we had a band

in like uh polytime so we'll go and like

gig around write songs record music and

um I would have absolutely loved to have

gone down that path uh but then after

soon after we realized oh wow it does

not pay at all yeah yeah but really

cannot yeah if you're like top 0.001

yeah yeah and this was way before like

Sam Willow's time and all that so I I

gave up on that quite quickly but there

was an interest there there was a flyer

there yeah right song how many songs

you're wrote man oh so many we call it

an EP and you know I will I will say

right um it was then that I realized I

told myself hey I do not owe every

interest yeah uh to go a hundred percent

exactly and okay yes and it's okay yeah

um but what was cool about this whole

songwriting music thing was uh when I

was 22 24 I needed to raise money my mom

connected us with a children's home in

Nepal and I needed money but I didn't

have money to give them okay so like

this idea if I write an EP and I sell it

in my church right I can't raise money

yeah and I did that and I was like okay

let's rate five thousand dollars we

raised seventeen thousand dollars so oh

my goodness I was absolutely mind blown

and this was when I was 23 24 I know

money and I was aesthetic aesthetic that

this interest in the end took another

ship and form yeah uh it served another

purpose so like what if like Werner

music like the boss now Gerald right it

comes to you at that point in time he

said hey dude I think you have potential

I want to sign you on

so that's the beautiful thing you you

have we all have various interests but

not everything can be world-class yes

not everything can be world-class

performance reality check yeah I know I

know I now realize oh you know when

you're a singer or you think yeah you

think your voice is world class I'm sure

yeah and then you realize oh yeah you

[ __ ] you [ __ ] yeah you pure [ __ ] yeah

yeah have you heard Adele yeah the kind

of thing oh I know yeah you know yeah

yeah

so you could have done um psych uh maybe

you are even exploring side because the

thing about interest it doesn't die yes

yes it will all forever be there and the

beautiful thing about careers and if

you're fortunate enough it's always that

blending of interesting absolutely and

then yeah so you could have been single

songwriter right could have been could

have could have been maybe um you could

have you could continue to explore

psyche that means if that door for Food

King didn't open totally and you've had

a psych degree oh yeah where would you

go I would I guess uh try to be a

psychologist somewhere else I'll get

into counseling something like that yeah

counseling and all that right any other

interest that was interesting for you um

oh the other thing was writing yeah any

kind like for me it's poetry and

songwriting no oh yeah yeah yeah

right there's that one aspect but I

think I was thinking oh you know if I

can't be in front of the camera and

speak right but I can write so that's

another thing like I found myself doing

a lot I I would Journal a lot I would

express myself through writing even if

nobody read it so I thought maybe I

could write for a magazine or

publication so editorial Yeah by having

your blog perhaps yeah so uh that was

maybe another smaller yeah less

passionate about that but nonetheless I

identified it okay yeah so for for

everybody listening um the idea of

interest uh it's it's really we all have

10 20 interests it's really about the

idea of which one do you feel that the

doors of opportunity keep opening

absolutely and somehow sometimes if

somebody just come and says I'll sign

you on you won't be here yeah right yeah

if somebody on the bus uh streets when I

was basking on the streets oh yeah sign

I'll sign you on that I won't be here as

well yeah that's so interesting but

that's the beautiful thing about li-fi

it's just that time and chance and some

doors keep opening some doors don't

absolutely so that's interesting we move

on to the second part strengths where

it's just a natural inclination for you

um sometimes the inclination comes in a

way that you look forward to certain

tasks that means for example you know

you do Project work okay can I be

presented that kind of thing right right

you you gravitate towards certain things

for you um where if you to break down

the task for me like I gravity towards

always about

um trying to figure out what is the heck

so I I imagine my life I'm always a

hacker wow I always like if I if you

don't walk there right I'll say hey

let's cut the grassland oh you know it's

always trying to find a different way if

I drive then I'll try to find a

different way then sometimes get into

accidents sometimes get to it yeah yeah

yeah but it's always trying to find a

different way so I love hacking wow so I

heck I love hacking performance and

that's why I'm a coach right now right

for for you what tasks did you generally

kind of like saw that

that it was you look forward to that

task you break it down into the task was

it like really the idea of in front of

the camera yeah anything else yeah uh I

I love being in front of the camera

people are like how does some don't have

camera one primary school not really

happy yeah yeah yeah or being on

audience you're having an audience I

guess because I was so attention I

didn't have the attention growing up I'm

like hey look at me guys anyone pay

attention to me no one's at home uh but

yeah your teachers would probably say

that your attention seeking and that's

negative yeah thankful that's why I tell

you Mr anyway thank you he said like

yeah maybe maybe I was yeah and he's

like we need to channel this and package

this so that he has an outlet exactly

yeah yeah maybe maybe okay so you were

you you you as long as the audience you

light up I light up I feel like I'm I'm

so thankful and excited that I have a

chance to be hurt to be seen yeah and to

give you something of value uh so uh

being in front of the camera

um you know I don't know when when some

sometimes people say like how come

you know there's lights on a set you

know there could be lights and like 10

people on a production set right and

there's this like moment of where you

just have to tune everything out and

Zone into your craft and deliver yeah it

makes me so thrilled and excited as

opposed to fearful and paralyzed yeah I

I I flipped that that adrenaline into

performance yes and that's the part that

makes it like wow very fun for me yeah

so athletes call that the flow ah right

right right so you're in that flow where

you just tunnel vision you are yeah it's

almost like you are in a joy right yeah

your own body yeah you naturally know

what is the next steps yeah and when

everything completes it's like oh that's

kind of natural for me yeah yeah yeah

right right and then to see the final

product after that super fulfilling yeah

okay so besides uh audience you

mentioned just now about also crafting

the words what words are better because

as songwriters

words are so important yes emotive words

oh yeah means so much especially now

content creators where we we are always

about like what words what Hook is

better ah yes so if you're on screen and

all that you can say the same thing but

somebody else says something already is

like wow so the play of words was that

something that you noticed or something

oh yeah absolutely I was so drawn to

language and I mean like the the use of

language the nuances the yes the the

sensitivities in different words and I

did uh I did lit right so it mattered so

much to me what I was saying but not

just that but how I was saying it yes

and um how I can communicate this and

you you add a layer of humor in there it

becomes magic right so uh I'm super

sensitive to words I'm super sensitive

to uh what is said and how it's being

said but

um I also started to realize I had a

huge Storage Bank forwards so I can take

in a lot of information and regurgitate

it out in the form of a script or

whatever

um in writing uh this was something I

noticed in my exam period so it's like I

can take in a chunk of information all I

need to do was say it out or write it

out and it will be there so I learned

that my my sort of like learning path

was auditory uh I I don't need visual so

I'm not a visual person which a lot of

people are surprised but I'm not

official person at all so people like

don't say that I'm a very visual person

I can imagine I cannot lie I'm a

conceptual person and then I think in

words so uh I I could not care about the

visuals of a podcast and just absolutely

Zone into what's being said wow yeah so

this is something that I also started to

pick up when I was younger and

um uh in the communication aspect of my

job I'm I I would say I'm very sensitive

and try to be attuned to it so I was

trying to refine but now everyone's

attention so I have to think of like the

hook you know oh gosh yeah first three

seconds yeah yes it's a bit of a

challenge yeah right so for you you saw

that

um if if you um if there was almost like

a strength for you you would also notice

when some other content creators didn't

use the right words yeah right totally

it's like what a waste you should have

used this exactly all right don't say it

like that yeah yeah you should it would

be better if you see it like that yeah

so so that is the that's the it's almost

like the the gift of copywriting yeah

yeah right yeah so um some emotive words

usually for example like

um

um there are two ways of saying uh

Finance right Finance is one but money

is better right I buy the same thing

right but money I lose your money or I

lose your finances right very different

let me feel see right so that's that

that's the nuances where for you there

was a strength for you yeah you found it

and then you kind of naturally

gravitated towards it do you see

yourself changing a lot of the script I

don't like this word we change it to

this other word or is it because you

were producer it kind of like flowed out

of your mouth easily oh yeah and we

don't do scripts after that yeah we do

points because we I I learned that oh

okay the more organic and natural this

sounds I'll just phrase it in that

conversational way so we don't do uh

yeah okay and then and that helps me

train my natural uh selection of these

words yeah of course I'm like okay my

intentions to make it uh natural

conversational and then still bring the

point across right it trains my brain to

be like okay put this sentence out yeah

how do you say uh how do you do a call

to action and make it sound like it's

the most organic natural thing that

trained my brain a lot to formulate

these lines yeah cool maybe a better

horse right so that's another one in

terms of strength

um one thing I'm I'm always curious

about

the human body is almost an instrument

especially visually so body language

yeah so my assumption is that you are

very in tune to how people say things

with their face their eyes and their

hands yeah and how they sit and things

like that yeah was that true yeah I'm a

very sensitive person actually so I cry

a lot I cry more than the average male I

don't know uh my friends tell me like

yeah I I pick up on things a lot yeah so

like you said body language or even just

a shift in your energy your Vibe yeah

whatever in a on a dinner table I'll

pick it up you know yeah so I think that

that used to be

um I used to view that as a weakness or

like why am I always so sensitive you

know and and when I was younger I'd be

overwhelmed by emotions but now learning

to manage those negative emotions

allowing to manage my emotions

um I've really learned to see this as a

strength yeah yeah I can I can use this

sensitivity for good and for

um uh good work especially when I have

to interact with somebody else I sense

you have the same gift right so you know

it helps when you interview someone

absolutely right yeah yeah the funny

thing um of course I do a lot of

profiling for my my work with mncs and

so they are kind of like 34 different

profiles of a person that gift that

you're talking about is empathy yeah

empathy means that you look at somebody

you can sense how they're feeling

without them saying anything right yeah

the funny thing about me my empathy is

last is it very strange oh but the funny

thing is that I'm I use other strengths

that I have to be able to kind of like

feel how people feel I'm not the kind

that you'll cry oh okay okay oh okay

right so it's like oh yeah so it's like

really bad so last time like girlfriend

crying you know then he's yeah yeah I'm

like so a long time ago girlfriend

crying is like you know you sit down in

a cafe last time was Cafe cartel at like

yeah yeah

then he's like so in my mind like this

is my mind huh should I order first

should I order first I think she quite

finished then wow I'm serious because

it's it's um yeah it's something I just

didn't have yeah and and something about

that it was a challenge for me while

growing up but I kind of like you know

overcome it by by using other things

like that's crazy it's just

um the the reading of body language is

very important to me more than the

feeling so I don't feel here he comes

here first thing okay so like if you say

you your hamster died that I'm like I I

wouldn't know where this your hamster's

close to you yeah until I ask you a

question how do you find out um how do

you treat your hamster well then you say

my hamster's like a brother then I'll go

into that area of like okay I love that

I know how you feel compared to hamster

then bye again okay I screw it so so I

need to ask these questions for me to

feel I love that you found your a

different way like a different way to

access the empathy anyway yeah that's so

good yeah but it's it's a it's a longer

way but it works for me sure yeah that's

great so for your empathy um the ability

to feel it almost

if I put myself in your position as a

producer and also you are always

putting yourself

in their eyes oh yeah

all the time that means you while you

are doing this you are sitting there

looking at yourself should I do this

facial expression should I say this what

are they thinking what are they feeling

yes so I discovered this in my latest

it's a superpower man

I never saw it that way but somebody

asked me recently I was doing this

interview where I was interviewing

somebody and somebody said to me gave me

the feedback and said hey I thought you

could have pushed it way more you

shouldn't ask the difficult questions

you know push it get the make them think

and whatever and in that moment I was

like At first I was like oh really I

should have sharp but when I went home

and reflect on it I'm like there's a

reason why I didn't and that was because

the empathy I felt something I didn't

want them to feel uncomfortable I didn't

want them to feel Corner in an interview

yeah where I'm trying to uh honor and

respect their their sharing and their

story I didn't want to interrogate them

or make them feel like I'm doing that

just for the sake of getting good

content or juicy content and I think I

had to be okay understanding that I will

not get the juicy clips for the trailer

yeah but in that interaction that person

will leave feeling like I'm not being

invasive and I'm not trying to to just

use that person for that use that story

for just a transaction or just for

Content the relationship and the yeah so

I put out a bit I say hey is it this or

this and there was a leeway for that

person to go like

and just spill right they didn't they

didn't take it and I took that as okay

enough I don't want to push right yeah

yeah and that's the superpower one thing

I've learned when it comes to these kind

of um I call it like personality DNA a

lot of us when we're young

that it seemed as

um a weakness yeah yeah for example for

empathy you're over feeling yes where

you hang out with a friend who's very

sad you go home you're sad yeah right it

spills over yeah a little bit the funny

thing about strengths is the idea that

it is both the yin and the Yang

absolutely so your ability to

communicate is the best things about you

is also the worst thing yes because

sometimes people might feel that you're

not listening to me yeah you want to

communicate the feeling is the same so

one thing that we I do feel that

nobody's really sharing that much is

that your greatest strength is also your

greatest weakness absolutely and if you

really want to see your strength you can

actually look at all the weaknesses you

have and flip it that's really good what

the heck ah see this hacker that's

really good yeah so if you are always

yeah shortcut and always hacking things

yes uh people call you lazy yes but

actually your stream oh yeah your

Tactical so good and you're trying to

find the 80 20 rule I love that yeah so

it's the idea that

um within the strengths that we have and

the weaknesses the these all can point

you to the direction of actually what

you're built for absolutely and I would

like to add to that especially if you're

a dude who is a bit more emotional

creative artistic like that societies

are the Rewards or affirms yeah I would

just like to say that I had to learn

that my feelings are not bad yeah I used

to say things like I shouldn't feel this

way but uh you know leaning into sight

and a lot of like uh Health material

right impossible impossible and the more

you suppress the feelings will come back

like 10 times stronger they'll gang up

on you right but now I can just say oh

feelings are signals they are telling me

something and what they're telling me

and when I look at that from that

objective I can go like okay this this

is all right as opposed to or look at me

being overwhelmed by emotions again and

now learning to manage that view put it

in its place and then also uh use it as

a strength when I as a strength when I

need to yeah yeah so that's maturity

when we when we're able to know and very

clearly so maturity is one thing

maturity is holding two opposing

thoughts in your mind and being very

clear about it and being okay with it I

love the dude you should be my strength

you should be my therapist yeah so the

idea that I I can feel a lot and

sometimes I get overwhelmed to the

teller side is that

um yeah sometimes I can feel for

somebody and no one is it to close that

door and when is it to just carry on I

love this is so good I feel like I'm a

creative mess right then he's not just

everything I say so poignantly and with

such wisdom and articulation that's so

that's so wonderful things I mean I love

being a coach I love it so it's the idea

of hacking yeah same thing hacking

um and always about hacking is always

trying to find what is the lowest

denominator that we can we can like

what's the essence of it yeah okay so

last one when it comes to that is values

you know like for me my value is

Adventure I always it's about boldness

that's why I'll never join Singh who

right because people people who might

join thing who and government will be

like stability yeah and things like that

yeah so for me it's always pushing new

barriers and even this podcast is

pushing barriers of like yeah you can be

passionate about your job yeah right yes

you are you might be the one in 100 that

you feel a bit weird and all that but

you can actually be that one in 100 for

you when you're doing all these things

and then you're also going uh into your

own content creation and production

house and all that

what value are you living out almost on

a daily basis that you kind of like you

you're the one very few people who are

fortunate enough to live out their

passion absolutely what is that value I

think

I think it comes in several like several

facets right and one of them is on a

personal note I am a bus I'm I'm built a

little bit like you I I like spontaneity

so I routines bore me see I I just can't

say yeah so you know my office I don't

use one like my my my team is like you

go office you don't use I'm out at this

Cafe I'm out at that cafe because I just

need a spontaneity creativity for sure

um to think of new ideas new Endeavors

how can we do how can we tell this story

this way how can we show the food in

this way what how can we change things

up how can this video be different the

novelty the different angle that nobody

saw yeah so the spontaneity created that

one is very personally fulfilling for me

that's why traveling I love you know

just like everything is new right uh and

then would you would you also when you

travel want to go down some rabbit hole

that was implant oh yeah I have no yeah

I have no I'm not the person who has no

itinerary I'm the goddess see what

happens yes they're like I could go

without booking an accommodation and I

would love the thrill of it yeah so that

is also a personality DNA right yeah

that one is a the idea of being

adaptable right right yes so for you

that suddenliness Peaks you oh yeah it's

like hey dude let's go here now yeah you

know it's like okay I don't care what it

is

and then

um in our minds yeah in my mind I was

like okay after that we've been going

home already yeah and then I just go

like if you wanna go high too loud and

then he goes like yeah wow dude that

sent me I was like aesthetic that we are

going to hide it out and doing something

unplanned you know so that's the

suddenly suddenliness um so when I coach

clients who study leadiness the funny

thing is that

um that routine uh where so this is the

beautiful thing you can go to Starbucks

one time and you feel that there's a

wave of productivity uh but you go there

again and again yeah

yeah absolutely yeah so the idea for

people at you and me I also have that is

to catch waves ah love them you have no

idea where the wheel comes from that

wave of productivity can be 30 minutes

can be four hours exactly and you don't

know and you can go back and say that

Starbucks worked for me last time but

now it doesn't it's just like that

it's just a win so you go to another

Cafe and sometimes it doesn't happen yes

but sometimes at 2 A.M yes is when their

productivity comes absolutely until four

until six yeah so okay so spawn

spontaneous spontaneity

um creativity anything else for value

for you oh yeah so um as I have matured

in this space or grown in this space I

think increasingly one of the most

important things for me is uh impact and

influence I started to understand when I

started a Survivor survive I need to

survive I need to make money right yeah

but now understanding that my platform

can create change impact and influence I

consider that a lot more now than

profitability so

um my new series that's coming up is

entirely self-funded uh passion project

because I believe I've been creating

content that has been causing people to

to look outwards go and eat go and

travel but yeah the the new stream of

content I want to create is to help

people look inwards yeah and that's

something that now I'm I'm I sort of

like changed my mind a lot about that's

why I completely stopped doing my I post

my YouTube channel and people like what

are we doing I could turn out another 10

food videos yeah with ease but and

people will definitely pay you yeah no

issues and all that but it doesn't

fulfill me anymore I need to go deeper

and I think like impact influence has

been one of the main driving value for

what we do now yeah right yeah sounds a

little bit like the interest of sight

coming back yeah exactly and that's so

wonderful that I get to

um sort of merge that platform yeah with

this interest because I think a lot of

creators or a lot of social media

marketers think that once you find your

Niche you have to stick to it and and it

and you can you can but um I recently

had the honor of sitting with garyvee in

a room with other creators and he said

look people are following you for you

you are not just a fitness Creator

you're not just a food Creator you are

you and that's your USP so your other

interests Bring It On chances are people

will lean into it yeah I just watch the

video this morning yeah

yeah you were there and then you were oh

is it already oh I didn't even see it

yeah and then you will uh and yeah he

was talking about the idea that he talks

about everything yeah and you are now

the brand yes exactly so um I do feel

that definitely there's there's two

parts now one is that for sponsors if

you're already very um in tune to

sponsorships and all that then you don't

want to dilute your brand and all that

but I think you will come to a stage

where if you are big enough yeah you are

able to explore different things oh yes

it doesn't really affect anything yes I

agree and it kind of like opens up even

more sponsorships because now it's

really uh you are not just food yes it

is you and what do you value in life

yeah and I will say I was very

intentional about that even when I was

in NOC even though my main thing was

Food King I was like no my main thing is

I'm a host I'm a communicator and that

means I can tell anything I can talk

about anything right and so while I was

uh my main like Flagship sort of product

was Food King yes on the side I did I

hosted events I did everything so that I

could be an all-arounder right and be a

whole so thankfully that has helped me a

little bit to do now if I want to talk

about mental health or yeah that people

will still listen yeah what about psych

that you're so intrigued about oh

because from what you're saying is that

your YouTube channel yeah it's gonna go

a little bit into people yes and

something about this the uniqueness of

people yes what about that what about

Psych in general that you're so

intrigued by

overcoming adversity has been huge for

me and keep coming back to these two

words because I felt like I had to go

through so much beyond the smiley happy

excited personality that I've shown for

the for most of my professional career

right I've had to overcome a lot of um

depression

um uh just even figuring out stuff you

know like I I

so what interests me is how

my interest inside came from oh maybe I

need to learn about my brain and how it

works or my story and my emotions so

that I can better manage it but then

that made me go like oh learning more

about people and their behavior and why

they do what they do uh then it helps me

to not just manage myself but it helps

me to relate better with a lot of other

people and it also Builds on this uh

empathy thing yeah because I look past a

lot of what to the why because of

psychology you know if somebody says

like you know this person's like this

person is like that I'm the I'm the dude

who goes like but I think that came from

that came from maybe like a childhood

trauma because she passed why I can see

past the what into the Y and then give a

little bit of compassion to to their

story and to to them as a person and

that has been done for me by so many

people in my life and so

um as I'm growing now that I have a bit

more stability yeah uh this is something

that I feel like is so important in my

life and so crucial that though it feels

like the only natural way for me to

expand and build my platform and evolve

is to is to now go into this yeah right

yeah right I don't care if nobody

watches I just need to do it yeah zero

views that's what I do yeah because it's

just that it's you yeah it's it's your

your message yes yeah right yeah

I I like the idea that um you you have

when it comes to when we don't

understand somebody a lot of times we

jump to conclusions yeah and um the idea

behind

psychology you know that one of the

things is just that we have just

different lenses yeah and we our lenses

are sometimes given to us by our parents

Yeah by culture oh yeah and we are we

are born with also different lenses

right so like me and my sibling very

different personality wise yeah so I I

believe that nobody grows up to like

goes on Monday morning to become an

[ __ ] yeah nobody wants to do that

it's just that the circumstances and

lenses they have caused them to do for

sure right so for you when you're doing

this it's really

um you want to help that person uh the

listeners to be able to understand

themselves yeah and um and they are

under them themselves what is your hope

for them when they hear the things

you'll be doing

what do you want them to go back or what

will their life be different

I think for so especially in media yeah

we feel the need to be a brand to be a

product to be to put on a Persona and I

think for me

I've done that for a very long time yeah

sure with authentic with authenticity

but with a lot of other agenda and I

just hope that My Hope for my audience

and even myself is to

come back to that authentic self and to

find home in the authentic self to be

okay in the authentic self you know

um I think when I

when I

talk to for example we had um a CEO on

our show and every time I say this

person's name straight away company name

net worth success story like we know

everything already but there is so much

more to that person and their Journey

than that brand and that and that and

what the media has reported and I hope

to uncover that and that is uh maybe a

revealing and affirming of the authentic

self yeah well thank you for asking that

I didn't even I never even cast this

Vision to my team they're like why are

we doing this that's really good thank

you so much we got extra memory cards I

have so much to learn from you the way

that you ask questions like that that

was really helped me think through yeah

why am I doing this yeah thank you I

mean yeah I love I love the idea that we

are uncovering different things so one

one thing for me is that um before we

leave and all that yeah uh one thing

very big is that when I hear all these

things that you're doing and all that

it's really the idea of the themes that

I hear is that really uh

try an error yeah like you almost gave

up once you finish your University and

like just that's it like just go and go

and just find a job right so just keep

trying yeah keep holding your skills

understand that the gifts that are given

to you are not uh of your own doing it's

somehow implanted for us we just believe

that God has given us other people

believe that it's just planted yeah

right but our role is to Garden it yeah

and our role is to flourish it

absolutely and we have many gifts yeah

right yeah only one right yeah it could

have been a songwriter you could have I

could be a song it's just uh no we also

need to understand that

um success yeah equates to opportunity

absolutely and preparation absolutely so

you can be very prepared all the time

but there's no opportunity absolutely so

these doors are opportunity sometimes

come sometimes the beautiful thing that

you shared is that the doors opportunity

opportunity that you had is that you

kept pushing and you kept joining

competitions you kept trying different

things and if you never tried that

audition to say that yeah they won't

want me like yeah yeah you didn't buy

that lottery ticket yeah you would never

know yeah right and then lastly is the

idea that there's more to you than just

that the brand that you have oh yeah

there's a personal part of you that for

I think after a while for Content

creators we will become more Comfort

comfortable to really show that

authentic self that it's not just about

that money yes because it's still a

business in the end yeah right if nobody

gives you sponsorship cards you have no

team and all that correct so there's a

business part but there's also that that

rise of that authentic self yeah who's

that true that true person yes and what

is your you have a voice you have a

story yeah what is your story and your

story is going to be different from mine

absolutely yeah so beautiful one last

thing you are so clear and structured

this is your gift is it you wow that's

amazing because my mind is my mind feels

like a creative mess all the time

everything is everywhere all at once

right yeah yeah but that that is such a

concise breakdown summary that's so good

you did it all without notes hey guys

he's just listening and like that's

amazing yeah thank you thank you thank

you thank you uh yes last question sorry

where they came from anyway so um I'm a

hacker I always love to hack things

um for you as a as a I would say a

master Communicator right okay I'm a

communicator okay thank you

when we are when uh when the guy on the

ground is trying to communicate

something it could be a presentation it

could be uh on screen but anything when

it comes to communicating what is a hack

that you have that you can give to that

person to say that yeah you can try this

out this will give you that so much more

um multiplying effect Catalyst effect

when it comes to communicating um

I don't know if it's a heck but say uh

but I want to speak maybe Beyond uh

communication to like content creation

if that's okay and I I really want to

say

you have to just start yes because I

cannot tell you how many people have

talked to me about asking for advice for

being a content creator and none of them

have started yeah you know as so many

people just like can I get your advice

and they ask detailed questions right

and I'm like dude I'm sincere questions

but I don't see one piece of content no

effort no no action no action yes

research yes but there's no effort in

putting yourself out yes the heck is

right when you do it when you watch the

footage it will give you all the

information you need to improve

immediately you're gonna be like wow I

talk like that I sound like that I look

like that why do I come with a full face

or makeup because I know this morning my

skin looks super tired and my acne scars

are there but I need to look perfect but

the moment you watch One Piece of thing

it tells you everything about your body

language the way they need to speak

whatever film yourself so put out that

piece of content and start

and

um the other flip side to this a bit

more internal one and when people ask me

what's that advisor I always say you

have to guard your character character

is more important than Talent we've seen

especially I have seen right I mean I

came from NOC and yeah and the big Saga

the big Saga and people going to jail

and all of that like without character

integrity honesty if your private life

is not uh congruent with your public

life

all your talent all your skill set can

be gone overnight and it has for so many

people yeah and the reason I'm still

standing here and the reason I still

have a platform and I'm able to do the

work that I do is because I do the work

that nobody sees which is not just the

talking not just the standing in front

of the camera I make sure that the life

that I live that is congruent

um behind the camera off the platform so

that I I can be I can answer to myself

and to my audience and to the work that

I do and live that authenticity out yeah

yeah

cool cool thank you so much um I what I

picked up there and what landed really

for me was them when you

content equations like that it's the

funny thing is that you ask Picasso when

he drew his first painting [ __ ] yeah oh

yeah my first audition were horrible

exactly so uh first EP also bad compared

to maybe Michael Jackson's tent and all

that yeah so when it comes to content

creation one thing I also learned and

also from Gary Villa is the idea is that

the quantity gives you quality oh yes so

the more quantity you have the more it

tells you exactly what works what

doesn't work yeah you may put in 10

times effort for this piece yeah no big

is a [ __ ] yeah yeah you put in zero

effort yep that one goes to like what

the heck yeah so the Market's always

right and you never know what the market

wants yeah just quantity yeah the hack

is right there because the feedback is

so fast the numbers are there the the

stuff is all there to sort of give you

the information you need to take the

next step yeah so I remember like tick

tock on the first few journey I was just

dancing so a boomer dancing you know

trying to do Renegade I need to say yeah

yeah it's the first few I'm doing

ridiculous things doing ridiculous

things and I leave it there and

sometimes my team's like

and then let let it let it show you that

after a while suddenly one became 4K I

love that then Sally another became oh

then yeah but leave it there I love that

and that shows yourself and the world

that authenticity exactly nobody has it

right absolutely absolutely I love that

I love that I'm going to find it and

then repost it on myself oh my goodness

a boomer trying to dance Renegade and

all that [ __ ] okay anyway so thank you

so much I I do feel that a lot of people

have been impacted thank you I mean the

most important story is the authentic

story of self and um

um everybody's story can be Rewritten

and that's the beautiful thing yes even

though you're 40 50 and you're not

living your passion yeah you can always

do that KFC did it bloody 65 years wow

wow so it's the beauty that is the it's

the risk of if you don't do anything

yeah at 80 yeah you're gonna regret

absolutely but if you do something at

least you could say that you've done it

and sometimes the dose of opportunity

and the grace of that the gods of Grace

will see you and says that give you that

opportunity and sometimes you don't yeah

but you try absolutely so thank you so

much for inspiring that generation thank

you thank you for having me it's been

I'm I am blessed by your gift today

because like I may be at like opposite

gifts right so to see this the way you

communicate the way you articulate the

way you package it oh man I'm learning

so much so thank you for having me and

thanks for watching guys thanks guys

thank you

foreign

[Music]