TRANSCRIPT
Becoming a Chef & Restaurant Owner - Bjorn Shen (MasterChef Singapore) | The CJH Podcast EP4
*Captions are taken directly from YouTube and may not be 100% accurate
[Music]
all right okay so welcome everybody we
have bianchen uh here
and let me just share a little bit about
him he is Chef and owner of artichoke
and Smalls uh Master Chef Singapore
judge for Four Seasons
you okay
Chef consultant had done work for a lot
of different people one of them is low
in boho group they did a rooftop bar if
you can remember at Loof develop
seasonal specials for four fingers
develop menus for Sodexo help to open
different restaurants in uh in Indonesia
as well he was also CNA documentary host
savoring the future of the show maybe
you can check it out I didn't even know
that he was lecturer at the colony
Institute of America as well he was also
ex-timeout magazine columnist chef of
the Year Singapore ever been awarded
best local Chef as well and attitude was
awarded best casual restaurant in
Singapore when was that uh 2021 awesome
okay so honor for him to be here to
share with us about his life story and
also this whole idea of our passion so
beyond thank you for being here my
pleasure my pleasure guys
first things first well we I want to
find out from you when when was the time
that you actually realized that I want
to be a chef
was it the first Maggie me that you ate
or what okay so a lot of people I guess
uh find themselves a lot later in life
yeah and that's what my experience with
a lot of people right uh for me I don't
know if it's because I lucked out or
what but I knew from the time I was very
young
so literally primary school I already
knew I wanted to be a chef impossible
how how I knew okay like so I I mean No
One Believes Me and I don't know if I've
exaggerated it over the years to a point
where I believe in myself right now I
believe I believe people have said that
when you're young some most of the
people be like okay I want to be a
teacher when I'm young I believe in that
but I mean what happened like so my kids
right now are telling me they want to
work with animals like my daughter's
like sick she's like I want to be a vet
I believe her because when I was six I
told my mom I want to be a snowman
okay and my mom just laughed it off okay
which I don't I don't blame her for
doing that and then she asked me again
the very next year and I said I want to
be a rice cooker
and in my mind when I said rice cooker
what I meant was the person cooking rice
because that's my infantile
understanding of what's a chef okay it's
the person cooking rice in the kitchen
because you always say you know oh I'm
going to cook rice yeah you play here
for a bit I'm gonna go cook rice you
know so I wanted to be the rice cooker
and I'd always follow my mom into the
kitchen and my mom is not an elaborate
cook or anything she's very functional
sort of cook right yeah
um
and she just you know cooked for us to
survive right yeah and I'll just be very
interested in her doing very basic
things like just washing rice so from a
young age in order to get me out of her
hair she put me to work washing the rice
and she'd say and I'll say when is it
done she says it's done when the water
is no longer milky and you know how rice
I mean how many times you rinse it still
murky right so that's her strategy of
getting me out of her hair for a very
long time so I'm standing there at a
sink washing rice for like 45 minutes
and the water was still a bit pale I'm
like no it's not done yet one more time
in this one it's 57th time uh until all
the rice was broken uh so
yeah I mean so you really knew I knew
that I was very interested in the
process of or in what was going on in
the kitchen and this was around six
years already this was about six years
old so I always enjoyed watching her she
was frying omelettes and cooking rice
and stir-frying vegetables and all that
uh when everyone was like you know when
all these kids in like 10 years old 12
years old were like reading porn and and
and comics and all that I was reading
cookbooks I was reading my mom's
cookbooks right right that was my Pawn
right oh my goodness I was reading these
cookbooks from like cover to cover and
then I would start putting pencil put
the star on the one that I wanted my mom
to cook for me you know okay so break it
down for me
um it is the act of cooking it is the
savoring of the food it is the art of
pleating what was it it was it the
transformation yeah of what went in the
pan and then came out of the pan for me
that was magic for me that was that was
like life changing wow how can it go in
looking like that and come out looking
like something else and then I eat it I
can actually put it in my mouth and I
can [ __ ] it out after that yeah right I
mean I was absolutely fascinated by that
process of cooking so you know like I
said when all these other kids were you
know playing with comics and watching
pornos reading cookbooks and watching
afternoon TV I don't know if anyone from
the 80s remembers but on the afternoon
at 4K it was always Yen can cook yes Yen
can cook those can harm there was all
these orgies emerald and all that on TV
and there were these afternoon TV sort
of chefs and I was just watching
enthralled right I mean that was what
got me off at the time right
um and I was just very into it but there
was a break between that and actually
doing it for a career because obviously
at the time you're not thinking about
Korea right no so you know you're just
thinking about oh what do I want to be
when I grow up but yeah don't think of
it as a career as a job as an employment
right so
I always knew I like to cook and then
moving into secondary school and then JC
you know during the JC like class
barbecues and all that you know you you
have these things right close barbecues
I was always the guy you know uh
grilling the chicken and I was always
making decisions on okay what should we
get for the class barbecue or the
reunion party that sort of thing that
everyone else would get pissed off at me
because I was controlling the barbecue I
know I don't touch this don't touch it
it's not ready to flip yet you know
how's that okay how's that Nazi on the
on the barbecue yeah yeah and everyone
leave him alone you know so I was like I
still did not know I could be a chef for
a living okay so you okay so you know
that you are interested in cooking right
I knew I was interested in cooking yeah
it was going to be like a lifelong hobby
okay got it and I knew that I wanted to
do a lot more of it and I wanted to have
cooking in my life but I never meet that
connection between
doing all that cooking and actually
cooking for a profession yeah yeah so
come JC you know I was thinking what to
do next and all that I actually wanted
to go to La cell and study design I
wanted I was very interested in interior
design you got to be kidding no I was
can you know I mean we knew each other
from Secondary School right so I don't
know if you realize this anyone no you
were drawing ridiculous things on
Chinese textbooks right so I mean two
hobbies in secondary school in terms of
drawing I was very good at drawing
penises yes all right I was drawing
penises on everyone's textbook I
probably Drew penises guaranteed uh
definitely okay if it's not on my
textbook it's on the SEC for leaving one
confirm confirm right because somebody
drew a cross on my face put two eyes and
then them them a lot of penises massive
penis okay so I was great at drawing
business I was great at drawing in
general my Channel all of it to penises
right and I remember that you know I
would hijack someone's textbook before
they went home just Out steal it from
their back just before they went home so
that I had their textbook the whole
afternoon and I would draw hundreds of
penises all over the textbook and I'll
cover all the important diagrams so they
couldn't revise for exams right all over
the textbooks I remember I did it to a
few people and then they would realize
only when they got home that the
textbook was missing I'll give it back
to them the next day it's not a super
quiet people alone no no not necessarily
yeah I mean me and Marcus would do that
to other people you know uh yeah so
we're drawing dicks on everyone's books
okay so that was one interest drawing
dicks so drawing dicks and then if I
wasn't drawing dicks I was drawing like
3D interior renderings
I actually had rulers and you know
protractors and all that sort of stuff
like draw 3D images of rooms and spaces
and wow I mean I don't do it anymore but
I was very interested in 3D drawings at
the time okay but how did that interest
come about reading Home and Decor
magazine
okay so besides cookbooks you read Home
and Decor I mean my mom has no my mom
never forced me in any direction yeah
but I feel as if I just took the
magazines and books that she owned it I
found a way to turn them into my
interests okay you know I wasn't just I
you know I was never in the comics and
all that I was never into cartoons and
comics and things that other kids were
into everyone in our school was playing
soccer I didn't give a [ __ ] about soccer
right same still don't give a [ __ ] about
soccer no disrespect soccer is a great
game I'm just not interested right I was
interested in other things like drawing
dicks and interior design okay for a 15
16 year old kid yeah so for me I knew I
could make a profession out of that so I
wanted to go and you know like um enroll
myself in La cell or NAFA you know for
for these things this is what after a
level this is after me on it I mean I
already kind of wanted to do it after
all levels but you know my mom was like
no no no no you gotta go to JC and all
that right yeah you know being that
conservative Asian parent yes like if
you do well enough to get JC then you
may as well go to JC right yeah so
okay so I went to JC here I like okay
fine I'll do my own thing after I've
done JC yeah so
you know then you go to Army yeah and in
Army you're still planning what's gonna
do when you finish Army yeah so yeah I
was looking up all these programs like
you know La sell programs for interior
design or product design industry they
call it industrial design okay my cousin
was like maybe about six years older
than me yeah uh did this thing called
industrial design in rmit and he won so
many awards and he actually you know
there was a very famous designer Mark
Newson and his project got picked up by
Mark Newson to turn into life and he was
like the pride and joy of the family at
the time you know wow Rey's project got
picked up by Mark Newson you know uh so
I want to be like my cousin man my
cousin's cool I want to be I'll be like
if you listen you know I'm gonna be like
you you know uh
I want to go and pursue interior design
or you know industrial design yeah and
then
our friend Alex yip oh yeah yeah Alex
who was a classmate of ours right yeah
he said to me Beyond you like cooking
right yeah
you cook all the time at parties you
throw these parties at home trying to
impress girls and all that why don't you
just be a chef
like what
ah what Chef what what Chef he's like
yeah yeah I mean you don't have to be a
designer right you're looking through
all these like you know school books and
all that like which school you're gonna
go to and study design like why aren't
you just go be a bloody chef
yeah I'm like you mean you can do that
you know so I'm like suddenly it opened
up my mind to a whole Avenue that was
there I never realized beautiful that
was the first time that was the first
time that was the first time like oh you
know I actually gave it some thought I
gave it something yeah I gave it
something I'm like hey [ __ ] you know
what am I doing fussing around looking
at design stuff when
you know the chefing thing is a little
bit more directly in front of me yeah so
I said how do I do that yeah see just
gotta go and work first right that's
what I work first so he said hey I know
this uh I know this Cafe owner you know
I
um he's got a cafe in uh tanglin mall
it's called The Outsider Cafe
why don't I hook you up with him and you
go and uh get a job there straight from
NS yeah and then you figure it out you
know if you like it then you go cooking
school instead of design school you know
yeah yeah so I'm like yo you mean you
can do that right so he hooked me up
with this guy Jack right he said I'll
give you his number his name is Jack
yeah give him a call you know and just
offer yourself yeah go down for an
interview one day and true enough I
didn't have a resume I mean fresh out of
NS nothing yeah I mean I've had
part-time jobs before this right
cleaning fish tanks and selling
postcards and all that but yeah I never
had a full-time job so obviously I
didn't have a resume so stupid me I went
down for my first interview I brought a
photo album
of of pictures of food that I cooked
that's good enough this was like
photographs that you printed out at the
time yeah we got to remind people how
long ago this was right 35 cents that's
like a Kodak that kind of like film yeah
that kind of [ __ ] enough for me that was
like avant-garde I'm bringing my
portfolio right sorry we're not the
jagging uh show Jack hey Jack nice to
meet you you know my name is Bjorn
introduced through Alex yeah you know
I'm looking for a job I want to try out
what it's like being a chef here's my
portfolio
he looked at it he's like interesting
so backtrack a little bit you actually
documented it
in my mind I wouldn't have photographed
the things that I enjoy unless I kind of
know that I I want to build a portfolio
or what was happening in your mind when
you knew that hey actually this would
come in handy I was just like oh nowhere
look I mean people take selfies right
people take photos or like occasions I
used to take photos of my food
I had a little shitty 99 camera
somewhere yeah you know film camera
right and you take photo of the food
since when was it since Primary School
secondary school I mean since the day I
was like poking a bit more seriously
like which is which was maybe like SEC
four on which second one with you
started to you know take photo when you
know when you started getting part-time
jobs like earning salary right a salary
even though it's like 250 an hour or
whatever right you spend some money you
invite some friends over yeah like I
said I want to impress the girls yeah so
I have a party at my house you know cook
something
uh MGS anything yeah okay any school you
know uh but yeah scgs especially no no
no no you know uh so yeah and then I
just start taking photos of the food
like but it's interesting I mean like to
think that you would want to take photo
of it and well it's it's amazing so okay
so you set up your portfolio yeah and
you didn't even know it's a portfolio
you just enjoyed taking food uh it was
your pride and then you just wanted to
take photo of it yeah yeah okay just
happily brought down that album for uh
then what happened for Jack and he's
like okay so uh well we don't have any
space for chefs but if you want
you can uh start at the dishwashing
station we need someone to help with
making drinks and washing dishes okay I
don't know why those two were combined
together one job description I don't
know which other company combines those
two professionally but that's how it
worked back then so I'm like
how much you pay yeah it's like 450 an
hour
like
okay but that gets me in the kitchen
right it's like yeah if you know one day
I can work my way up from there yeah he
was like yeah of course but you got to
start here because that's where we need
you know uh a pair of hands at the
moment we don't need we don't need a
chef yeah you don't need a Coke you know
I'm like yes I'll take it thank you very
much
shook his hand and I went back home and
I told my parents I got a job as a chef
and my parents were obviously not
convinced because they said look you
know don't be a chef you know there's a
lot of stigma about being a chef right
as there was with being an interior
designer to be very honest with you I
mean uh while it is you know a lot of
artistic professions today are revered
and respected this I'm talking about 25
years ago right where your interior
designer was someone operating out of a
small office you know all run-down
shopping mall you know uh being type or
contractor
yes it was your poach there was only
like the very small amount of like you
know I guess uh what would you call them
uh
yeah okay but it's just a very small
minority that were actually revered for
their craft okay everyone else was like
yeah who took a few measurements and
designed you a cabinet or what you know
so that was the impression of being an
interior designer and your integration
of being a chef was you know some guy in
a white uniform squatting at the back
eating lunch and smoking cigarette at
the back alley you know or or Not
educated yeah can't do it came out of
prison
no it could be yeah no because I mean
that's where a lot of people fresh out
of prison go to because no other jobs
will take that yeah yeah so so it's it's
more of um if you are educated go get a
degree and do something that is White
Collar White Collar aircon things like
that right
um physical yes uh maybe maybe you don't
consider that yes that's what parents do
exactly exactly I mean and I don't blame
them for that the world has changed very
much and we respect a lot of blue
collared professions what we understand
is traditionally Blue Collar professions
today but 25 years ago that was not the
case yeah you know if you came from a
family that was privileged enough to
give you an education you better get a
white collar job yes you know you better
not coming home smelling like onions
yeah you know okay so um so you to your
parents I told my parents look you know
let me prove to you that I want this
because you know as a young Asian kid
growing up you still want your parents
validation even though you're you know
at the age of 18 or 20 or whatever yeah
you know and you can make your own
decisions you still want to make a
decision that they're gonna approve yeah
in some way so I said let me prove to
you that I got what it takes and then I
will stay the course
so I worked as a dishwasher
straight out of NS with no further
education for 450 an hour where most of
the time I was washing dishes right I
was making coffee and I was stacking
shares after work just to you know clean
up and close on the place uh and I
literally smelled garlic every night
going home and no one wanted to sit next
to me on the bus okay so that's how I
was for a good six months
so one day one day the head chef calls
up work calls Jack and says hey Jack you
know um
this was like a Friday right he calls
Jackson says hey Jack you know is there
any way you can give me a raise because
you know I'm having some financial
difficulties and I hope that you can
give me a raise in general Sam you know
why don't you come to work and talk
about it yeah Jack was like no no no no
you I want you to promise me over the
phone you know if not I can't come into
work today
threatening okay Jack if you don't give
me a raise I'm not going to come in okay
and you're gonna have one hell of a
weekend without me
and Jack didn't cave in is I'm not
negotiating with terrorists if you want
to come come if you don't want to come
piss off right right and you see you
call me back in five minutes and tell me
whether you're gonna come in and talk to
me okay and he didn't hear back from the
chef
and he came into the kitchen and said
everyone move up want to rank and I was
in the middle of like washing some
butter knives or whatever I'm like
I was like
you know like
yes so I got promoted few promotional
because uh the guy left my first
promotion my first professional
promotion
towards the end of my six months there
yeah started cutting garlic and chili
and onions and started doing prep like I
said you know cooking pasta dishes and
yeah setting up the soup station and all
that
so that was like big for me right you
know how do you feel when when you
suddenly was able to do that oh massive
I mean like I said my first promotion
you know uh and I didn't think it'd come
so soon
I enjoyed washing dishes I still enjoy
washing dishes yeah it's very
therapeutic you know only when you know
people throw in like steak knives and
all that into the water that I cut
myself that's not fun but apart from
that it was quite therapeutic all right
so that was your break that was my break
yes first first break in the real world
yeah yeah cooking things helping out
correct okay but then going back to my
parents you know so six months in I said
look I'm still in it yeah I'm actually
cooking now I liked you last time I
wasn't a chef I was a dishwasher for the
first few months but now I'm really a
chef right yeah
[Music]
you know you've proven to us that this
is not just a passing phase because they
like they like to brush it off as always
just going through a phase yeah yeah
right
it's like okay I'll kill if you really
wanted to go culinary school then fine
you know fine go to culinary school okay
so they allowed me to go to culinary
school and then I just went and that's
the rest of it
so you went to coloring school at
Australia yeah in Australia okay yeah
and how do you even know about the
culinary school in the first place uh
one of my Army buddies his name is David
Hing who ended up being the first
founding executive chef of food for
thought here in Singapore oh okay he was
my good army buddy and he finished Army
like six months before six months before
me yeah and he went to the school first
okay uh Steve in New South Wales right
uh uh and uh he went there and he gave
me a breakdown of the course and he told
me what to expect and all that I'm like
yeah okay you know you know how in
Singapore I mean sounds privileged and
all that but you know when parents
help their kids with tertiary education
yeah if you come from a family that's
you know
privileged enough yeah that's very
common yeah so yeah I I did have that
privilege of my you know family being
able to help me with my potential
Education costs so I went to culinary
school yeah
um and I dropped out to him
really so I dropped out with a certain
one okay so you you know the way it
works is you get set one set two set
three and then after set three you do
another six months you get your diploma
so I dropped out off the third one
how
of my own choosing okay I think we've
all been 21 years old and dumb yeah uh
thought we knew better
I thought I knew better because on the
side I was working for all these fancy
chefs no in Australia in Australia
I was working on the sign I was
schooling a few days a week and working
a few days a week on the side and I was
working for these fancy shifts and I
just thought hey
you know I kind of go to culinary school
so that I can eventually work for these
people but if I'm already working for
these people part-time yes then no
difference no difference I might as well
just save the money yeah and go and work
right now
and the truth is I wasn't actually
working I was blocking herbs these
celebrity chefs didn't even know who I
was they even know my name I was in the
back of the kitchen plucking herbs and
taking out the trash and doing all the
[ __ ] jobs that no one else was doing but
I was loving it yeah so I decided to
just quit culinary school at a time and
continue working and uh
yeah happy days I mean this was the time
where Australia was giving out PR as
like water okay if you had a relative
who lived in Australia they were like
citizens of good standing you know they
could sponsor you you know yeah so I got
in very early I got in very early
you got anywhere to Australia as a PR
okay yeah so I was able to just continue
continue working over so if you didn't
get PR you had to agree yeah
okay so because you got PR yeah you
continued working so share with me
when you how does that work that means
you're you're studying and then you were
working part-time yeah yeah was it for
money or experience or you just wanted
to be near those people near the kitchen
no I just I mean it was my professional
I mean I was earning money that was my
source of income yeah you know and I
enjoyed it okay I enjoyed it okay so
after you quit 20 after 20 months yeah
you carry on those restaurants three
months I quit after three months of
culinary school not 20 months three you
got to be kidding three months did
everything I did everything I got a
certain one yes highest education level
third one you set up everything you set
up shop there for the next supposed to
be for what three years I mean it was
supposed to be like two years and then
after three or three months yeah
and then so so tell me so now you are
you have finished third one
where are you now you are in these three
restaurants five restaurants you're just
doing everything or what no it's just
and continue working and then uh
so bored yeah you know like I said
everyone's been 21 years old in in in
hyperactive in the body and mind yeah
after like a few months of doing I'm
like [ __ ] my highest education level the
same one yeah you know well that's not
it's not great about you so I'm like
okay maybe I should go to university
[Laughter]
so I went to University
yeah and University in what I ended up
deciding to go to university in
hospitality
hospitality and tourism so I moved State
I moved to Queensland went to the
University of Queensland in Brisbane
City and studied hospitality and tourism
management hoping that one day it helped
me become a better Chef Lord it helped
me rise up the ranks inside the kitchen
to you know f b director of some big
Regional
Hospitality Hotel chain or whatever you
know yeah I thought that was the most
relevant sort of degree program okay to
all my cooking experience right yeah
right by then I just forgot all about
the design thing yeah so you know if
anyone's wondering I forgot all about
the design okay okay so you stop after
three months you started you continue
working and a few months later I'm like
you decided to go to university yeah
instead of hospitality yeah okay then
and the passion for cooking does it
continue it continues because you know
like I said I was already a PR yeah so I
was able to work part-time okay I mean
sorry I was able to study part-time and
work full-time okay so I continued
working through my universe it is
yeah continue working through my
University days I spent the longest time
working at uh at a cafe near my house it
was a Greek Cafe so I mean it was a
modern Australian Cafe but the head chef
was Greek you know uh and when the head
chef is of a particular ethnicity the
food and the menu also kind of has that
sort of uh Cuisine embedded into it
right so it was a modern Australian Cafe
with a lot of Greek dishes on it
interesting yeah so you're working
part-time are you working full-time
studying part-time
sometimes I was studying full-time
working part-time sometimes I decided to
like take it easy you know go to
university part-time work more hours
that's okay okay so I was working in a
few places I was working in 7-Eleven I
was working at the restaurant I was
selling fake uh fake Von Dutch caps on
eBay until I got caught by FBI uh so
yeah my my house was very interesting
right my housemate uh fellow Singaporean
guy at the time uh he had this Factory
he had he made friends in University he
was Chinese guy yeah whose Uncle ran a
factory in China who that was making
Wilson tennis rackets okay and he they
would take the rejects the ones who
slide defects and they would ship it to
him and he would sell it on eBay yeah
for like a fraction of the price of an
actual Wilson tennis racket and he would
admit on his description that this got a
slight effect or just a slight Factory
but he was making so much money okay so
I fasted okay I I need to outdo my
housemate I need to sell some I need to
sell something as well right so I found
like these like bulk sellers of like for
Dutch camps that were obviously fake for
Dutch caps
so I used to put up this listing vanduka
it's purposely spell it wrongly
fondue cabs and you know brand new ones
real ones were going on for like 50
bucks yeah I was selling mine for 25
bucks so in my mind it was obviously
fake you know it's fake when you buy it
it's too good to be true right yeah but
then I got caught by the FBI one day
I don't know if it's true a lot but
anyway I logged into my account one day
I was making quite a good amount of
money on the site uh I got logged into
my account one day and it says your
account has been suspended the FBI has
caught you uh uh engaging in counterfeit
x uh and we will be following up shortly
oh my oh [ __ ] I tell you I lived the
next few weeks in like in fear yeah I
actually moved out for a few weeks I
moved out for a few weeks and I lived
with a friend yeah I lay low for a while
I literally moved yeah I moved I stayed
with a friend in Gold Coast yeah I
didn't want to be at home just in any in
case anyone came to like arrest me yeah
it's just dumb and you actually just
moved it and and moved house permanently
but I didn't and I just kept quiet about
it and when I thought the course was
clear I came back and nothing happened I
got I can't suspended that's it okay so
I never went to jail for that that's
good yeah sorry guys I was cooking
kitchens I was working at 7 11 late
night time things hustling I was just
hustling yeah yeah so he finished degree
came back to Singapore or whatever no
I wasn't one of the most studious guys
in class right yeah I was in fact I was
the guy like skipping a lot of lectures
and okay and all that and I always you
know rock in at the back of the lecture
hall sit at the back so I could leave
early and all that yeah so I was a [ __ ]
student
I was a [ __ ] student but somehow I
graduated on the Deans on a roll okay
which in my understanding means that
you're like top percentile yeah so I'm
like oh maybe this is a superpower that
I had but I never knew about like how
was this I felt bad for all those
Studios friends of mine right but how do
you even get a dean's list if you're a
[ __ ] student
I feel as if I understood how to answer
exam questions and you write essays
okay I feel as if I found a parallel
route to results okay that other people
struggled with because I feel bad for
the people who actually studying who
were like mugging and studying and
putting all their best efforts in the
schoolwork and sitting at the front of
the class and taking all these notes I
had no notes right but I kind of felt
like I might have cracked the code
somehow by just framing my answers in a
certain way
so I'm like [ __ ] this is cool okay does
this have anything to do with your
passion for cooking and all that was
that the could it be empathy where
Hospitality was all about empathy and
where you were able to put yourself in
that person's shoes no no what is the
crow what is the code I think it's
because I was just two and a half years
older than everyone else around me
because as you know in Singapore
so that you know we we come in as a
Singaporean overseas student or whatever
right yeah you go to overseas University
or immediately two to three years okay
older than everyone else around you and
therefore you know your mind may be a
little bit more cunning or you know you
just might you just might be a bit of a
better con man like you know okay okay
so I felt like I was useless I felt like
how the [ __ ] did I just do this right so
I'm like okay maybe it's a special power
that I have is I mean I can cast
Fireballs I'd even know about it so I'm
like okay so I'm gonna do it again and
test whether I can do it again so I
signed up for a master's degree
what because you know what it barely
cost anything okay you are on local fees
yeah I wasn't on international student
visas on local fees I could sign up for
a master's pornography series your PR
signing up for months that's fine and I
was working on the side I was earning
all this money selling all these fake
captions
you know so I'm like okay let's sign up
and see what I can get on Dean's honor
roll again
what do you have and what happened
oh my goodness and what do you masses in
what I decided to do a Masters in
Business
Masters in Business so the
specialization in consumer psychology
and marketing okay so I did that and I
actually enjoyed this time when I was in
my masters I actually enjoyed myself you
know like I thought what I was studying
was very relevant okay and I actually
enjoyed certain subjects very much right
so
I graduated on the team's honor roll
again oh my goodness even though I spent
most of my masters like studying
part-time and working full-time
okay all right now I don't think I'm
clever yeah I still don't think I'm that
clever I'm not bragging here I I don't
think I'm that clever I'm compared to a
lot of my friends I'm quite but dumb
yeah I'm quite slow to grabs certain
things but you crack I feel as if I
found a way to crack okay the university
system of like how you
you know make how you do presentations
how you write reports and essays and all
that right I mean University education
there's no multiple choice exams it's
all about you know qualitative answers
and I found that I could I was a smooth
talker in that sense okay okay you know
so as a smooth talker on paper you know
so I'm like sure okay so after Masters
like okay then I go do a PhD you gotta
be kidding me no no okay so I said okay
dude I gotta try this again
superpowers right
so I started searching for a supervisor
take me on for a PhD and then I already
had all these research topics in mind
and the one supervisor that I mean who
was my mentor in in University he was my
lecturer all the way from like my
undergrad days and all that yeah and he
said to me
I still keep in touch with him and he
said to me and I'm beyond you're a
[ __ ] idiot
right you're doing all this for fun yeah
right yeah that's it don't make it don't
make a fool of yourself yeah go out
there and get your work experience and
then come back if you want to do a PhD
and I'll be ready for you at the time
okay but if you do this as a joke right
now I'm not part of this with you okay
you know he said that you'll end up as a
young guy with zero full-time work
experience apart from being a chef who
then holds a PhD and no one's going to
respect you right or everybody will
respect you no he said no one's going to
respect you because you don't come from
any industry grounding right if you're
if you want you want to do as a PhD in
let's say marketing because I've only
been a chef I've never worked in a
marketing yeah right so you sit Beyond
tough love here no I'm not supervising
your PhD okay you either find someone
else
or you go out there and you get a
smudger work experience as you can and
then come back for your PhD
so I'm like oh that hit very hard all
right okay and uh
I came back and I said okay you know
time to uh
time to do uh what I gotta do which is
work full time and I thought what's the
fastest way to get work experience and
life experience and then go back and do
my PhD
so you you didn't think about being a
chef full-time at a palm time setting up
a restaurant or anything by then I was
already thinking you know uh towards the
end of my Master's days I was actually
um working as a research assistant in
University I moved out of the kitchen
and with that lecture his name is
Richard Robinson I was his assistant I
was setting up tests for him I was doing
research work for him and all that I was
earning more money
um as a research assistant don't don't
really understand so you you had a
passion for for cooking yep and suddenly
you have this superpower I've discovered
yeah for some strange reason you are
able to hack Academia yeah and you kind
of went full on with that yeah and one
thing to go further yeah until your
Seafood says screw it go back and then
do something correct correct
so I was addicted to the success to The
Accidental success and I kept going so I
quit my job in the restaurant yeah right
and I started working in Academia I was
a research assistant so you could
actually would you could actually have
that sliding door moment where you could
be just Academia on the way yeah I could
have but then
lucky for me I mean I had someone
slapped me on here and say you're an
idiot right go and work in marketing in
something else you've only been a chef
go and work for something else so where
do you work
so I thought okay let's come back to
Singapore for the restaurant
let's come back to Singapore and do
something so I came back to Singapore
and I you know I said you know if I can
open something on the Jeep I'll open
something on the cheap like you know I
had us you know like I said I was
selling fake for Dutch camps I was
working 7 11 38 bucks an hour overnight
right the dangerous shift yeah right so
I had some savings right I I you know to
be honest with you I had about 100 over
Grand Savings right in in like eight
years of being there yeah I came back
and I'm like okay you know if I can set
something up for like you know 80 grand
100 Grand I didn't know how much it
costs right sorry this number 300 Grand
sounded like a lot right you know so I
was came back and I started working
actually ended up very well so I needed
money obviously yeah so I came back to
Singapore and I ended up doing part-time
work I was like flipping eggs at a place
called hatched
so I was working part-time at hatch I
was like working like four days a week
or whatever right now spending the last
one two days a week looking for places
to open a restaurant okay and again just
to remind everyone how early this was
how long ago this was I couldn't even
search for restaurants on the internet
this was classified ads in the
newspapers yeah I was flipping open and
he classifieds ads every day and
highlighting numbers that I would then
phone up these would be business owners
or uh or real estate agents or what and
inspecting places so I worked at a hatch
for like nine six to nine months I
forgot a lot but I was working there
like four days a week six you know for
about six months or so
and then
the owner of hatch came to me one day
and said you know hey Beyond you know
um
my my friend's restaurant is moving out
of this space and it's a great space and
if you're looking for a little cafe to
open
why don't I put you in touch with him
and that's how it happened so I was put
in touch with uh this guy Paul who used
to run a restaurant called Secret Garden
in the space where artichoke is at today
and he was moving out right and he was
looking for someone to come in and take
over and pay him and take over fear to
take over his you know stuff and all
that negotiate a new lease in the
landlord and uh turns out it's a
government property so it's not so
straightforward I had to Tender for the
place okay
um but I somehow got it again I had a
lot of people very fortunate to have a
lot of people backing me and uh even
though I pitched the least amount of
rent yeah uh they took me instead of
other people established operators
because in the spirit of cultivating an
art space you wanted to give it to
someone uh fresh right you know so
you're like the you you're like the role
model
um I want a chef that uh it's almost
like a discovery kind of thing something
like that you know there was a board
that made the decision as to who took
the place right and I mean part of the
consideration is money rent yeah but the
other part of the consideration is
concept okay right and uh there was one
person I'm gonna give thanks to that one
person right here right here her name is
Marjorie Chu she was one of the board
members and even though the board was
split on me she came in and banged the
table and said if you don't choose
beyond for this right
I'm leaving this board I don't know she
said something she said something like
that okay but she basically manhandled
everyone else into agreeing and having
me as the chosen tenant how did it
happen because you are nobody oh nobody
and you just I offered the lowest amount
of rent yeah no what what concept do you
pitch that they were like wow okay so I
feel like maybe also because the other
people I know who they were yeah I can't
say who they were but they pitched very
nighttime concepts with live music and
okay you know uh drinking Concepts and
all that and I was the only one that
pitched this wholesome day and night
sort of you know lunch and dinner and I
want to work with the museum and the
arts space here and I want to support
the programming you know that so it was
a first of all it was a good fit yeah
second of all here was you know they
they are in the business of running an
Arts organization right so they're all
about residency programs and you know
supporting the Arts yes so here was this
young guy who was who who they were
supporting the art of a young guy as
opposed to all these other established
Brands right that wanted helping you
with your dream yes and I cannot be more
thankful and more grateful wow so there
was a that one break one break and but
that was a big place it was way bigger
than I had a man because all I wanted to
do it came back was to open a small Cafe
exactly it was like 20 seats 30 seats
yeah be the only Chef in the kitchen
yeah right or the only you know one of
the only guys there have a very small
space and this was like a hundred seat
restaurant yeah I was not ready for this
place exactly I remember you came back
from Australia we had coffee
over at Club Cuba remember then you were
asking me hey do you have anybody that
you know that restaurants and all that
you were actively searching yes and I
remember you we were sitting on there
and you remember you saying that yeah I
want something small yeah so you get
this it's like so this was way too bad
this was way too big for me I mean it's
it's massive yeah so how I got around
that was I proposed the rent that I was
comfortable with yeah okay if I propose
the rent that you know related and
corresponded with the size of space then
I mean I would have been way over my
head okay so I proposed the rent that I
was comfortable with for a smaller space
right and they they gave you the whole
thing they did well let me have it right
um okay so I just freaking lucky and
blessed that's all I can say okay so
Margaret Margarita Marjorie true and the
rest of the board at sculpture square at
the time you know thank you thank you
from the bottom of my heart so you got
your place and all that um one thing
that everybody's always thinking about
is Passion yep how what do you think
about this whole idea of passion because
if I break down passion it is interest
things that you can talk about yeah
obviously you can talk about food a lot
yeah
um things that you feel are your
strengths yeah
um I wanted to find out from you when
you started cooking and started all
these things who believed in you or did
you believe in yourself or where do you
get that validation okay okay so let's
talk about passion I mean you know
passion for me is a dirty p word right
because it only takes you so far and you
find that a lot of things burn through
your passion what do you mean okay so I
think of it like a young Chef I see I
ended up teaching in the CIA Culinary
Institute of America for you know seven
good years I saw a lot of students come
through and I feel like a lot of them
you know the attrition rate is quite
High because they come in with a lot of
passion but then the industry Burns away
their passion their passion is almost
like a piece of charcoal which has got a
limited lifespan and when you burn
through it it's gone okay you know so
this industry is one of those that burns
through your passion because while you
love what you do as a chef you you think
about being a chef it's just cooking and
creating and making food but the truth
is you're dealing with issues all the
time that are not food related yeah so
it will burn away your passion you will
end up dealing with staff issues you
know two people fight they don't like
each other they both love you you love
both of them but they can't get along
right they fight both Leaf you know then
you're like
right okay and it slowly chips away at
you you're dealing with things like you
know you you put out a beautiful plate
of food you what you believe is to be a
good price and then someone gives you a
one star review because they believe it
should be half the price and you pitch
to that they don't believe that
restaurant should make a profit they're
like yeah I think eventually even though
you know it's nonsense yeah it burns
away at your soul
so there's a lot of like Soul consuming
things that you have to deal with as a
business owner not as a chef right as a
chef you just come to work you do your
food you you touch ingredients you make
your dish and then you go home right
maybe your idea doesn't get past the
owner okay that's the only thing that
makes you a bit pissed off you know uh
you know uh when I want you to cook
things you don't want to cook but as a
business owner you deal with a lot of
other [ __ ] right and I found that even
though I had a passion for food yeah
food only took nine or ten percent of my
daily work the other ninety percent was
fixing broken pipes dealing with
government authorities dealing with
staff problems yeah okay so I think
because you are in a very unique
situation you are not you are firstly a
chef you're also an owner yeah so some
people might follow their passion and
just be a chef they don't care about HR
issues and all that yes and if you
follow your passion and become a chef
yeah and this is what I found right when
you're in your early 20s fresh out of
culinary school you're okay to take a
chef's salary yeah and Chef salaries are
not high okay I'll say this as a very
matter of fact sort of thing right the
industry salary that can be awarded to
any employee is based on how profitable
that industry is f b is not a profitable
industry profit margins are super slim
if people are wondering the average
profitability of a successful business
in Singapore is five percent that's for
a ten dollar plate of food 50 cents is
your profit for a successful restaurant
people always think it's like five
dollars or 50 freaking cents nine
dollars fifty cents is your rent is your
Staffing it's your overheads everything
okay and this is for the successful ones
right that even make a profit that's a
minority of people okay so it's 50 cents
to go so because profits are so thin
Chef's salaries are not that high yes
it's not like we are trading ships or
not like we're working in a bank where
we sell you know intellectual services
that are worth you know great amounts of
what we're trading on plates of food
here
15.25 plates of food yeah you know so
Chef salaries are not high so when
you're 25 years old it's okay it's okay
when you come out you're okay to
sacrifice that suddenly I find that a
lot of chefs by the time they get to
close to 30 when they're starting to
think about next steps in life when they
want to settle down yes writing down
kids getting married having kids
suddenly the 30-year Mark 30 years of
age Mark is a time where they flip that
they have to be a business owner no
they end up leaving the industry their
passion is not enough to carry them
forward right because passion alone
doesn't pay the bills okay and a chef's
salary for some people does not pay the
bills that they need right it does not
afford them the ability to go on
holidays for the luxuries that they want
in life and they start realizing hey
[ __ ] you know like
how long is it going to take for me to
you know get or I mean will I even ever
get the salary that I want well I even
ever you know so when you say that at
that 30 year mark it's either you quit
the industry or you set up your own well
I mean a lot of people don't have the
money to set up their own okay so most
mostly have dietitian yeah that's why
you have nutrition rate okay that's why
you have attrition rate okay so no
that's why you feel that passion can
only take you so much then what would
you say to a passionate a very
passionate person who's who loves doing
this yeah what should we do at 30 then I
don't know I mean look if you really are
passionate about it
but you need and you understand that
your lifestyle requires a certain amount
of money that you're not going to make
from the industry then just keep it as a
hobby
okay keep it as a hobby don't go into it
because it'll be dumb to waste 10 years
of your life okay going into even
imagine starting again from scratch 10
years after you first enter the
workforce you know I mean nothing wrong
with trying a few things but you would
have all that lost time yeah and you now
have a skill that's not applicable in
other places yeah you know okay okay so
if you have that passion you could just
carry on with the hobby rather than just
going full time and I think most people
should a lot of restaurant owners I know
in hindsight should have just kept it as
a passion okay because it takes a
different set of criteria and skill and
and fortitude to actually be a business
owner got it totally understand it's a
totally different ball game from just
doing that oh Chef a chefs okay and
again the qualified chefs can earn a lot
of money
but you need to stay in a course and you
need to wait till you get to the higher
positions entry level salaries are [ __ ]
okay okay but I can tell you that when
you get to middle management and above
yeah you're earning more than a lot of
government employees okay you you you
you're better off than a lot of
government jobs so you need to stay the
course if you really do and one a lot of
people can't stay the course got it okay
so last few questions what is one value
that you feel makes you feel that okay
this job is Meaningful to me what is the
value they're living out okay so as a
business owner myself and as a chef yeah
I find myself in the very uh privileged
position of being able to cook to my
um self-expression
like an artist
I can do things that other business
owners will not allow their chefs to do
yeah you know I can
yeah I can express myself okay should I
want to and I want to okay you know so I
don't have to do things that are safe
right yeah right as long as I am
agreeable with the risk I understand the
risk and I'm willing to take those risks
I can do things that are not safe I can
do things that sound absolutely stupid
and I've done things that are absolutely
stupid right so say if you're talking
about uh as a business or as a business
concept just look at what I last did at
Smalls which was my Omakase restaurant I
did one whole year where I did bread
sushi
where I turn Smalls into a sushi bar
where we were putting freaking Japanese
raw fish on top of pieces of bread
there's no rice we are taking bread
fresh from the oven that we made like a
good pizza dough for and it was slapping
raw fish on bread and this is like
sacrilegious to every Japanese Chef out
there and every Japanese person right
and it just makes absolutely no sense
but we could do it for a year because
I'm the business owner right so this
it's so the core thing is what
expression creativity yeah and we take a
concept like Omakase which is a you know
very uh premium sort of dining
experience and we made pizza Omakase
where the first those pizza we're like
what the [ __ ] is this guy thinking right
but hey I'm My Own Boss yeah I can do
that okay I'm I have the benefit of
doing that I'm blessed that I can do
that all right yeah last thing just
lasting do you feel that this is going
to be the main thing that you're going
to be doing for the rest of your life oh
yeah I feel yes absolutely I have many
more years to give in me and uh
um
13 years in this year will be the 14th
14th year still not dead I'm still not
dead okay I have a lot more to give cool
one last thing for the viewers
um and audience what would you say to
somebody who does have a passion but
they are working a nine to five they do
have something but they have never
actually tried it or pushed for it yeah
what would you say to somebody like that
you know this is exactly what I thought
as well I mean do I pursue it do I not
pursue it I have to ask you the question
if you don't pursue it
will you one day regret not pursuing it
I think most work right most would yeah
if you are the kind that can just leave
it alone and not come back and wonder
about it yeah then just leave it alone
all right man yeah thank you so much
beyond for your time today and uh for
everybody you can check out his
restaurant artichoke and Smalls and go
there and they're still serving the
omakasi we do we do Omakase right now
we're doing Kebab omakasi right now
right okay thank you so much to be on
for your time today thank you guys uh
Extremely Blessed for all the support I
don't think it comes down to skill or
anything I think you can hear that
everything that I've got today is based
on dumb luck and just people deciding to
support me uh for whatever reason so I'm
extremely blessed and I don't think I'll
be here without all those things
happening so I owe it to a lot of people
where I am that's all that's all I'm
gonna say cool yeah very sweet thank you
[Music]